In this module, Geoff Barnard (CDKN) shares nine points everyone should consider before they decide to set up a new climate knowledge platform.
After watching this video, you will:
- Have a better understanding of what it takes to set up, and more importantly, maintain a successful climate knowledge platform
- Know which steps you should take before you can get started
- Be better prepared for difficulties you may run into while running your platform
Video produced for CKB, with the support of CDKN and REEEP. This module draws on ideas from an earlier blog post by Catherine Fisher, on 10 Portal Pitfalls.
Examples of Good Climate Knowledge Platforms
A Quick Checklist
What do you need to consider before setting up your climate knowledge platform?
Being clear on your objectives (01:16 in the video)
- Why is this platform needed?
- What are the most important objectives for you?
- Is an online knowledge platform the best way of achieving them?
Identifying a distinctive niche (02:10 in the video)
- How will your platform be different?
- What other websites and platforms are already covering your topic?
Narrowing down your audience (02:51 in the video)
- Who are your priority target audiences, at least initially?
Understanding your audience (03:43 in the video)
- What kind of information does your audience need, when, and for what?
- Where are they getting this information from now, and what are they struggling to find?
- How much time do they have to search for things, and then read them?
- What languages are they comfortable with, and how much technical jargon can they handle?
- How easy is it for them to access the internet – are they doing it in the office, at home – on a computer, tablet or smart phone?
Generating great content (04:41 in the video)
- Who will generate the content on your platform: a core editorial team, partner organisations, your visitors? Or will you pull content automatically from other websites?
- How will the people responsible for the content be incentivised?
- Who will carry out quality control on the submitted content, and what will be the criteria for this?
- How will you make sure the content pipeline keeps flowing over time?
Creating effective online communities (06:24 in the video)
- The strategies and tools you will use to get users engaged, and keep them engaged.
- Whether it will be possible for you to organise face-to-face meetings as well as online discussions.
Getting your staffing right (07:43 in the video)
Do you have people with the following skills? Do they have enough time and motivation to keep the platform going?
- Subject Knowledge
Clarifying governance arrangements (08:21 in the video)
- How and by whom will the every-day decisions be made? E.g.: is this blog post ready for publication?
- How and by whom will the big decisions be made? E.g.: what hot topics will we focus on this year?
- Will the persons responsible be sufficiently available and be able to sign off quickly enough to allow for a smooth running of the platform?
Creating a sustainable business model (09:24 in the video)
- How will this platform be funded in the long term?